I believe you want to learn how to make money on Facebook pages, the first thing you need to remember is that there isn’t a one-size-fits-all model.
Making money on a Facebook page will depend on the kind of page you run. Are you an influencer? Do you own a growing fan page? Or a group admin?
1. In-Stream Ads
In-stream ads are short duration ads that run mostly before, during, or after your videos. It is an ideal way to make money if you regularly publish videos on your Facebook page (NOTE: not your personal profile, though).
Facebook offers you three different types of in-stream ads, and they all work a little differently:
Pre-roll ads. These ads run before your video starts, and they’re better for pages that people actively seek out.
Mid-roll ads. These ads run during your video and work well in natural breaks. It’s best to plan your content in advance before you start running mid-roll ads so you can time your breaks well.
Image ads. These are static images that are shown underneath your videos. Image ads work well for videos that don’t have a good spot for a mid-roll ad break.
To start running in-stream ads and make money on your Facebook page, you’ll enable in-stream ads in the Creator Studio or on the in-stream ads landing page. From there, you can automatically add in-stream ads to any eligible videos that you’ve uploaded in the past 30-days.
MAKE MONEY ON A FACEBOOK PAGE WITH IN-STREAM ADS — QUICK FACTS
Below are few things to keep in mind if you use in-stream ads or do intend to.
To run in-stream ads in your videos, you must have a page with at least 10,000 followers.
Additionally, you need to have at least 30,000 one-minute views on videos that are three minutes or longer in length in the last 60 days.
2. Fan Subscriptions
Fan subscriptions allow members of your audience to provide direct financial support to you and the content you’re creating. It also gives them access to exclusive.
Backing your favorite content creators is a new option on Facebook, but it was made popular by Patreon. This model works well for podcasters, video creators, authors, artists, etc.
Essentially, it’s paying for access to the gated content.
Here’s why someone might be interested in financially supporting your Facebook page:
They believe in your brand and message
They want exclusive content
They want a closer connection with you
- This Facebook monetization method is relatively new and is currently only available by invitation. There haven’t been any public details released about fees or other terms between Facebook and creators.
No special requirements in relation to this revenue opportunity, but you do need to have a large and active page following. Currently, fan subscription is only available by invitation.
3. Collaborate With Brands
Brand partnerships on Facebook is when a page publishes content that features a brand and/or is sponsored by a brand (Facebook calls them “business partners”). The brand pays the content creator (influencer) to show products or services to their followers, which can influence their purchases.
START CONNECTING WITH BUSINESSES IN THE BRANDS COLLABS MANAGER
You will have to apply for the Branded Content Monetization option, Once you’re approved for branded content, you’ll need to create a portfolio in Brands Collabs Manager (you’ll get access to this tool if your page is approved for branded content). Your portfolio tells brands if your audience is an ideal match based on interests, gender, age, etc.
Your Brands Collabs Manager portfolio should include:
- A section about you and your personal brand
An introduction to your page
Partners you’ve worked with in the past
Metrics/insights that show the performance of your past branded content
Branded Content has no special requirements, but an engaging audience.
4. Affiliate Marketing and Sales
Affiliate marketing is a specialized form of marketing where an advertiser seeks to advertise or sell products or services through an affiliate network.
It is a clearing house where entities with a product or service to sell can locate marketing professionals who will promote their products or services for a fee or commission.
This is tracked through a unique link so that the sponsoring company knows exactly where the sale came from.
As an affiliate marketer, you are likely signed up with (or plan to sign up with) various affiliate networks. Which might include popular affiliate marketing companies like; Amazon Associates, ShareASale, and CJ Affiliates.
It’s also possible to promote an item from a single company that is not part of an affiliate network you’re using.
When you have a product to promote, you can promote the item on Facebook and post your unique affiliate link. Once the audience clicks on your link (and hopefully makes a purchase), you earn a commission.
You could promote your affiliate link in variety of ways through Facebook, including:
- Your profile
Directly on your Facebook page
Via a chatbot in Facebook Messenger
In a Facebook group
Purchasing Facebook ads
USING AFFILIATE MARKETING WITH FACEBOOK — QUICK FACTS
If you want to use affiliate marketing to make money on your Facebook page, keep these factors in mind.
You can include affiliate marketing links on either a personal or business page. However, if you plan to run Facebook ads, the ads must belong to a business page.
The best practice is to only promote quality brands and products you can sincerely endorse.
5. Sell Your Services
Most of us are familiar with selling physical products on the Facebook marketplace, but what about a service you offer? Only physical products can be sold in the marketplace, but your Facebook page can promote your service and direct people to your website.
For example, if you are a freelance photographer, you could easily create a business page with all the pertinent information regarding your business. You can post anytime you are having a special sale, discount, upcoming event, or anything related to your business.
You want to make it easy for people to find you, so use as many opportunities as possible to add your website link and contact information.
You can rely on organic reach, such as the family and friends you are connected to on Facebook. However, to drive higher numbers to your Facebook page and website, paid Facebook ads are the way to go.